Marketing Your Way out of a Crisis
Whilst some forward thinking organizations have adopted marketing as a culture, mind set, and all encompassing philosophy to creating and delivering customer value, far too many still only look at marketing in its most basic form, that of the 4Ps, or even worse, in its most superficial form, promotion. In this case, when business is…
Strategy HIIT
HIIT is a strategy workshop for Health, Fitnessand Wellness Operators that providesimmediately actionable insight by focusing onyour key challenges, what’s happening in themarket, and informed diagnosis With a select team based in Asia, we helpyou align around the key issues you face andleave you with actionable insight. Alldelivered in a half day or one day…
‘Traditional’ vs ‘Non Traditional’ View of Strategy
Whilst in many ways this is a false dichotomy (probably more of a continuum), it does highlight the difference between long term deterministic approaches to strategy to those which are more emergent and iterative/agile in nature. The guiding views also stress the importance of addressing critical challenges which are highly contextual. That does not mean…
Strategy HIIT
HIIT is a strategy workshop for Health, Fitnessand Wellness Operators that providesimmediately actionable insight by focusing onyour key challenges, what’s happening in themarket, and informed diagnosis.
Value Proposition and Jobs to be Done workbook
This is a workbook I developed for a workshop I delivered to around 20 owners/CEOs of health and fitness clubs in Europe recently. Download here.
Clash of Strategy Perspectives – 2 strategy statements for Ikea
It would seem reasonable that the starting point should be some shared understanding of what strategy is. I can say with a certain degree of confidence that it is NOT planning, budgeting, objectives, first mover advantage, mission, vision etc. Some of these maybe elements of strategy but they are not strategy. Strategy is the how,…
Challenges, Trends, Acquisition, and Retention: Health and Fitness Arena of the Future – A new whitepaper/thought provoker to help the strategy discourse of operators and other eco system members
A new whitepaper/thought provoker to help the strategy discourse of operators and other eco system members
Impact of Metaverse/VR on Exercise Participation and Adherence
One of the major challenges in the health and fitness industry is creating long lasting behaviour change. Depending upon which sources you look at, less than 50% of the population meet recommended physical activity guidelines. This number does not seem to have changed much over the years whilst levels of sedentary behaviour are increasing. Although…
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Strategy & Competitiveness 