It seems like everyone is trying to figure out what the metaverse is and what it may mean for them. There are some who believe it is hype and many more who believe it will be a fundamental part of business as usual – but by when is unclear. McKinsey research suggests that the metaverse could be worth US$5 trillion by 2030. Gartner predicts that 25% of people will spend at least one hour per day on the metaverse by 2026.
According to a new study by PwC, two thirds of company leaders have moved beyond experimentation and within a few years, the metaverse will be an integrated part of their business. Whilst this sounds impressive, PwC state that it’s important to keep in mind that the “ultimate” version of the metaverse (fully immersive, with seamless and secure transitions among a multitude of metaverse environments) doesn’t exist yet. Some metaverse elements are entering everyday business activities, but it is still in the early stages…download full paper below:
Strategy & Competitiveness 