Future Business Model Innovation for a Fitness Equipment Manufacturer – a disruptive guide for manufacturers and operators (working paper)

The idea that competitive advantage once found should be sustained and protected against new entrants is etched into the business psyche of many leaders. Organizations often stick to the same way of doing things even when it is clear the competitive landscape has changed. In large part brought on by industry 4.0, advantages are now seen as transient and industry definitions as less relevant. Organizations should be on a continual search for new ways of doing business as core businesses come under attack or eventually decline. Whilst innovation in product, process or service is common, business model innovation (BMI) is a less common and understood element of the innovation system…download the full paper here